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Press release RipT:
RIPT FUSION
New Men’s T-Shirt Lets You Have Your ‘Six Pack’ and Drink it Too!
New York, NY, May 2009 – The torso, the trunk, the gut – whatever. It’s the one part of a guy’s body that’s hard to keep tight and lean. That’s why there’s RIPT FUSION: a body-sculpting undershirt designed to support a man’s core, shave inches off his belly and enhance his posture.
The classic men’s undershirt has been injected with steroids. Immediately, he will look and feel better in all of his clothes with a heightened sense of confidence.
RIPT FUSION was designed to shape men’s bodies while visibly improving their physique. Using a patent pending design and dual fabric technology, the mid panel sucks in the belly and creates core consciousness while the chest and sweep of the shirt are a lightweight, soft cotton perfect for wearing under all types of clothes. So, wear RIPT under a dress shirt, a polo, or a sweater and replace the tired, white undershirt for good. Regular cotton t-shirts are so dead and gone.
Compression garments have long been a staple in athletes’ locker rooms and RIPT FUSION applies the same concept now to men’s fashion. Compacting the abdomen and back creates a flatter silhouette under clothes, and the support offers other significant benefits, such as better posture and a greater sense of security. Because if he feels better, he looks better!
“Men today care about their appearance and their health, but are unwilling to compromise comfort,” states creator Heather Thomson, “That’s why I have adapted my design and created a new version of the classic men’s undershirt that provides unique benefits without sacrificing comfort.” Thomson is the woman behind the highly successful Yummie Tummie label – the first shapewear brand for women that is comfortable, sexy and meant to be seen. Thomson also served as the creative force behind P. Diddy’s Sean John clothing label where she mastered her understanding of what appeals to the most sophisticated and discriminating men. Now, Thomson has fused fashion and function with RIPT FUSION, which is sure to have loyal followers among women and men.
Shapewear is one of the fastest growing industries in the US and continues to receive injections of new talent and technology. Much of this business is focused on women, but Thomson has recognized the need in the market for a men’s product. “Fat rolls are relative,” according to Thomson, “and feeling fit and secure in your clothes is a human struggle, not exclusive to sex, age or race.”
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